THE STORY BEHIND OUR PACKAGING
If our brand ethos is outfit repeating and (ultimately) waste reduction, the only true
way to make this happen in regards to packaging is to reduce the amount of it.
Aligning with our sustainability model we partnered with No Issue to create our packaging where the design process was made simple and very enjoyable while having peace of mind because of circular materials and carbon offset shipping.
We wanted for you to feel special and a part of the HAUS family when you receive the package but also for it to not feel too precious and wasteful to discard. Custom kraft mailers are made from 100% FSC-certified recycled paper.
Designing this tissue with No Issue was
extremely quick and simple and the result is so pretty that we used the tissue also as posters for our launch open studio. This quickly developed into our favorite photo corner.